Why Smart Homebuyers Choose Their Mortgage Lender Before Their Realtor (And Save Thousands)
Friday, April 18, 2025
🏠 INSIDER ALERT: Why My Clients Always Win The Home Game 🏠
I'm about to share something that most mortgage professionals would NEVER tell you.
The mortgage industry has a dirty little secret - and knowing it is why my clients consistently save thousands more than the average homebuyer.
THE UNCOMFORTABLE TRUTH ABOUT MOST LENDERS
Think about this for a second:
- When a lender gets 80% of their business from real estate agent referrals...
- And that agent whispers "make this deal happen no matter what"...
- Who do you think they're REALLY working for?
Hint: It's not the person whose name is on the 30-year commitment.
WHY I BUILT MY BUSINESS DIFFERENTLY
I've seen what happens behind closed doors. I've witnessed the conversations that should make any homebuyer's blood boil:
✓ Lenders revealing clients' full financial capacity to listing agents
✓ Pushing buyers into questionable properties to "make the deal work"
✓ Rushing closings that should be delayed or canceled
✓ Prioritizing agent relationships over client financial wellbeing
That's why I made a decision years ago that changed everything:
I work for YOU. Period.
THE 4 CLIENT PROTECTIONS I GUARANTEE (THAT MOST WON'T)
1.) Your financial information is a fortress - I never disclose your full buying power to selling agents
2.) I'll tell you to walk away when a property is a money pit (even when the agent wants you to buy)
3.) My advice is based on your 30-year outlook, not my 30-day commission timeline
4.) I'll fight the system for you, even when it means challenging other professionals
THIS IS WHY YOU WIN
Remember when I suggested you hold off on that bidding war last month? Or when I flagged that appraisal issue others might have glossed over?
That wasn't an accident.
It's because your financial future matters more to me than any referral relationship.
The difference between having a lender who truly works for you vs. one who's playing both sides can mean literally hundreds of thousands of dollars over your lifetime.
THE NEXT LEVEL
If you know someone house-hunting who's using a lender recommended by their agent, forward them this email. They deserve to know what's really happening.
And when you're ready for your next move - refinance, investment property, or helping a family member - you know where to find me.
Your advocate in an industry full of conflicts,
Keith Goeringer
P.S. Planning any financial moves in the next 6 months? Let's chat now, not later. In this market, preparation is everything, and I've got strategies most lenders won't tell you about until it's too late.
